BusinessWeek has got me all giddy with a special report on office design

I’d like to extend special thanks to the writers at BusinessWeek.  They’ve released a special report on workplace design and productivity – this report consists of 7 articles, 5 slide shows and 1 poll.  Just when I thought I was going to have nothing to read during my lunch breaks…

Here is the main special report site.  I’ve taken the liberty of providing you with direct links to all of the components, so you can find exactly what intrigues you.  As I have the opportunity to read the articles, I will be amending this post with my thoughts.  Also, to thank our friends at BusinessWeek, be sure to participate in their one-question poll on open plan offices.


3 Responses

  1. Innovation and creativity are clearly the by-products of the environment you place yourself in each day. When your assets are intellectual property it is even more important that you invest in a work environment that generates as much innovation and creativity as possible. Once we redirected our business from selling office furniture” to selling innovative work space our business has been on a very positive trajectory.

  2. Cheryl,

    Do you do a lot of work with intellectual property? It is important to be in an environment that allows employees to focus their minds. From my experiences working in different office environments, different personalities can benefit from choice, but it seems that most employers generally subscribe to a one-size-fits-all model for their office layout.

    I admire the spin you applied to your marketing – without changing what you were selling, but instead reframing it, I get the impression that your customers have perceived a greater value.

    Within commercial real estate, I have observed a similar phenomenon. The term “broker” has a connotation that doesn’t truly describe the value that a tenant rep broker provides, so I’ve found either advisor or consultant to much better address the space planning, lease reviewing and long-term strategy services that we offer our clients.

    Keep on selling your innovative work space… and keep enjoying my blog!

    Jacob Cynamon
    Editor, Corporate Real Estate blog

  3. When a potential new client or a potential new employee walks in your front door or walks off the elevator, what is their FIRST IMPRESSION? I hope they immediately think (or even say), “Wow, what a beautiful office.”

    Your office design and decor matter – A LOT. Even a small investment in updating for visual effect and efficiency can make a huge difference, especially in these times of talent wars. Plus, people will actually work longer hours. According to a study by Gensler, a San Francisco design and consulting firm, 48% of employees surveyed said they would work an hour longer each day if they had a better office. Think of the positive impact this could make on team members who have to work 3 extra hours per day in busy season.

    Remember, just as Baby Boomers are being phased out, so should the traditional CPA office. I visit many firms and see some very impressive, upscale, professional, successful-looking space.
    However, much of it has the look of an older generation.

    Consider spending some money this summer or fall on updating office space. Good design can be as simple as switching from the traditional work-room (counter, table, copiers where financial statement and tax return assembly happen) to color coordinated modular work tables. Update the traditional artwork to contemporary, colorful pictures and wall sculptures.

    In the design of our new Columbus, Ohio office space, I spent a substantial part of the artwork budget on a turquoise acrylic sculpture by a local artist. It sits in the pointed glass corner of our conference room and reflects the sunlight streaming in the windows. Little things can make the biggest difference.

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