To be honest, I should say that it is continuing to draw attention. In the last few months, I have had hundreds of readers visit my site to read what I have written or comment on my thoughts around commercial real estate, particularly in Chicago. Because of the initiative I have made within my firm toward getting more outbound blog activity, it’s refreshing to see the Commercial Property News article, To Blogging … & Beyond!
I discovered the article thanks to David Stejkowski, author of The Dirt Lawyer’s Blog, a local blogger showcased in the article. Brad Berton, the reporter on the article, acknowledges that real estate professionals are slow to adapt technology and the corporate real estate users are typically not the same demographic that is savvy on RSS feeds and blogging. I observed something similar in my article for the Illinois Real Estate Journal – User Friendly: Smarter Kick-Off Forms. As a result, using a blog as a means to demonstrate credibility and promote oneself and one’s services is currently an uphill battle in our industry. However, I still feel very strongly that those of us who start early will have a distinct advantage over the coming months and years, as those late to the game play catch-up. Just like I said a few posts back, I invite any employees at competing brokerage houses (or even corporate space users who would like to give this medium a test run) to contact me if you would like to start blogging – not only will I help you, but I’ll also add a link to your blog if it’s focused on commercial real estate.
Like I say, I’m a glass-is-half-full, there’s more than enough to go around kind of guy. When it comes to blogging about commercial real estate, the more, the merrier.